We all know at least one person who is always busy with their side hustle. The unfortunate reality is that many of us simply need to find another income source to make ends meet because providing for the whole family with just one steady income is not possible in some areas. A popular choice among many housewives is sewing.
However, sewing being often chosen as a side business means that the competition is fierce. Small business owners need to think about ways to make themselves seem the best to secure customers and have the business be profitable. In this article, we will introduce a few ideas you can use to make your sewing business unique:
Surprise your customers
Make your customers’ experience a memorable one by surprising them with a small surprise. It can be anything from a few candies in the pocket of their coat (even better if they are homemade!) to a small note thanking them for choosing your business. The possibilities here are endless so use your creativity. Having your customers remember you makes them more likely to choose you again later. This is a simple step that can make you become a hot topic among potential customers.
Create your logo
If your business includes not only fixing other people’s clothes but also making your own creations from scratch, consider adding your signature logo to make them easily recognizable. The logo can’t be anything big that would take away attention from the main item you are selling but it has to be unique enough so that no one will have any doubts that it is an item made by you. Choose something small and simple. Even your initials in a fancy cursive font can make a great logo for your business.
The logo can be easily attached to your item (socks, hats, scarves, handbags, etc.) using an embroidery machine. You don’t need to buy a big commercial one. You can easily find a good home embroidery machine that won’t cost you too much.
Showcase your work
If you are proud of the work you’re doing then why not share it with the world online. There are plenty of mediums that allow you to do it effectively but the most popular ones are blogging and Instagram. While Instagram is mainly about the aesthetics and visual side of your business, blogging gives you an outlet to talk more in-depth about your work. You can in detail describe your creative process and show exactly what it is that you’re offering to your customers. If you find writing to be easy then give it a try. You don’t even need to pay for it because there are blogging platforms that allow you to do it for free. Don’t expect any profits from running a blog this way but if you are using their services simply as an extension of your business rather than an income source of your own, then this shouldn’t stop you. And Instagram is, of course, always free.
Don’t forget to slip your customers a business card with your website’s address on it!